London-based fashion label ASSID recently launched its collection for the Spring/Summer 2019 season and it is complete in a plethora of captivating graphics. It latches onto consumer's attention with vibrant hues and questionable graphics that are designed from an artistic psychedelic angle. The label often surrounds the idea of pop art aesthetics and controversial provocative images.
This thematic visual decorates silhouettes such as hoodies, short and long sleeve tees, and sweaters. Some slogans include "Expen$$ice $$HIT," "Zero Effort," and "ASSID... STONED AGAIN." These take the capsule towards a more playful perspective as well. The lookbook features graffiti backdrops and relaxed elements informed with models laid out on a couch. To accompany the apparel are a selection of playful stickers that follow the same vibrant theme.