The Assembly Spring/Summer 2013 lookbook is a modern take on a traditional utilitarian style inspiration. This stunning womenswear line features clean lines and simplistic silhouettes that stray far from the traditional.
From flowing skirts and maxi length dresses to impeccably tailored jackets and classic collared shirts, this versatile and wearable collection is designed with the urban woman in mind.
Redefining the meaning of utilitarianism, the Assembly Spring/Summer 2013 lookbook is both edgy and modern while embracing subtle militant undertones. From its earthy color palette to its raw and natural cotton materiality, this effortlessly chic womenswear line epitomizes comfort and classic elegance. Embracing a "less is more" style motto, this visual catalog promotes easy dressing that is always sleek and sophisticated and never over-the-top.
Why This Trend Is Growing
- Minimalist Fashion
- Disruptive innovation opportunity: Develop a minimalist fashion line that combines clean lines and simplistic silhouettes.
- Utilitarian Style
- Disruptive innovation opportunity: Create a utilitarian style collection with a modern and edgy twist.
- Modern Urban Wear
- Disruptive innovation opportunity: Design a modern and wearable urban clothing line for women.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Introduce new minimalist trends in the fashion industry.
- Apparel Manufacturing
- Disruptive innovation opportunity: Incorporate utilitarian design elements into the production process of apparel manufacturing.
- Retail
- Disruptive innovation opportunity: Curate and promote modern urban wear in retail stores.
