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Carefree Cabana Collections

The ASOS Spring/Summer 2012 Lookbook is Surfer Chic

— March 17, 2012 — Fashion
Featuring an abundance of eclectic prints, the ASOS Spring/Summer 2012 lookbook shines a spotlight on summer-ready surfwear styles. Paying homage to the Navajo culture, this versatile and wearable collection features a repetition of south-western patterns that are retro-infused.

Starring model Robbie Wadge, this lookbook advertorial presents ASOS fans with a multifunctional collection that fuses aesthetics with comfort. From sleek shorts and shirt pairings and suited separates to carefree casuals, this bold menswear collection transitions from day to evening.

Whether hitting the beach in a bevy of graphic prints or heading out on the town in tailored cuts, this vibrant vintage-inspired collection is a contemporary take on classic cabana-chic seasonal styles. A collection of modern gentleman must-haves, the ASOS Spring/Summer 2012 line is fun and functional, and sure to make its wearer stand apart from the crowd.
Trend Themes
1. Eclectic Prints - Disruptive innovation opportunity: Develop a sustainable printing method that allows for customization and personalization of prints on clothing.
2. Retro-infused Styles - Disruptive innovation opportunity: Create a digital platform that connects vintage clothing collectors and sellers, making it easier to find and purchase retro-inspired fashion.
3. Multifunctional Collections - Disruptive innovation opportunity: Design a line of modular clothing that can be transformed into different styles, reducing waste and promoting sustainability.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop biodegradable and eco-friendly fabric options for fashion brands to reduce environmental impact.
2. Printing - Disruptive innovation opportunity: Invent a new printing technology that enables high-quality and fast printing on various materials, revolutionizing the fashion and design industries.
3. E-commerce - Disruptive innovation opportunity: Create an augmented reality shopping experience for online fashion retailers, allowing customers to virtually try on clothes before making a purchase.
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