One of the most pervasive fashion themes is that of summer fun, and the ASOS Magazine June 2011 issue features that in spades courtesy of its cover model Jennifer Lawrence.
The actress poses for photographer Benny Horne in a variety of warm-weather outfits curated by stylist Zeba Lowe, including denim pants, cropped tees and a light, breezy sundress. Whether she's lounging poolside or playing table tennis, Lawrence exudes the lighthearted spirit of the season.
My favorite image from the ASOS Magazine June 2011 editorial is the shot in which Jennifer Lawrence is laying face down on a couch in an indoor setting. The relaxed smile on her face is exactly what I'd expect to see in a pictorial that focuses on summer fun.
Jennifer Lawrence Lounges Poolside for ASOS Magazine June 2011
1. Summer Fashion - Fashion companies have the opportunity to innovate and create unique summer clothing options that embrace the carefree and vibrant spirit of summer.
2. Outdoor Leisure - Businesses can embrace the trend of outdoor leisure by offering products or services that cater to outdoor dining, recreational sports, and poolside lounging.
3. Lifestyle Photography - Professional photographers and marketing agencies can create vibrant, fun, and carefree photography to attract consumers who are looking for an escape and representation of summer fun.
1. Fashion - Fashion retailers and designers can create clothing lines, accessories, and promote fashion that exemplifies the freedom, warmth and bright energy of the summer season.
2. Hospitality and Tourism - By offering vacation packages and providing a vibrant and fun atmosphere in hotels, resorts, and restaurants businesses can appeal to travelers looking for a summer escape that provides relaxation, entertainment and leisure activities.
3. Marketing and Advertising - Marketing and advertising companies can evoke summer fun imagery and incorporate bright colors and lively designs to promote summer-themed campaigns, products and services.