ASICS' GEL-KAYANO 30 Boasts a 4D Guidance System
Laura McQuarrie — June 6, 2023 — Fashion
ASICS' GEL-KAYANO 30 is the 30th iteration in the iconic GEL-KAYANO series and this milestone innovation introduces all-new adaptive technology. This newly integrated 4D GUIDANCE SYSTEM technology is centered on supporting adaptive stability for runners by "adjusting to pronation changes throughout the run" so that active individuals are supported from their first stride to their last.
This lightweight and supportive footwear design reimagines the levels of comfort available to runners and ultimately helps to reduce changes in their stride as a result of fatigue. Rather than restricting movement, the design works with the natural movement of the body, providing increased shock absorption and smoother transitions during activity.
When consumers go to purchase the product online, they will see the total amount of CO2e emissions emitted across its lifecycle.
This lightweight and supportive footwear design reimagines the levels of comfort available to runners and ultimately helps to reduce changes in their stride as a result of fatigue. Rather than restricting movement, the design works with the natural movement of the body, providing increased shock absorption and smoother transitions during activity.
When consumers go to purchase the product online, they will see the total amount of CO2e emissions emitted across its lifecycle.
Trend Themes
1. Adaptive Running Shoes - ASICS' 4D GUIDANCE SYSTEM introduces new adaptive technology to improve stability for runners.
2. Comfortable Running Gear - ASICS' GEL-KAYANO 30 creates new levels of comfort for runners by supporting natural body movements.
3. Eco-friendly Products - ASICS' online product display of CO2e emissions prompted by GEL-KAYANO 30 usage encourages environmentally-conscious consumer behavior.
Industry Implications
1. Athletic Footwear - Athletic footwear companies should consider integrating adaptive technologies like ASICS' 4D GUIDANCE SYSTEM into their designs.
2. Fitness Equipment - Innovative fitness equipment companies can produce running gear like ASICS' GEL-KAYANO 30 to help athletes achieve optimal performance.
3. E-commerce - E-commerce platforms could encourage eco-friendly consumerism by displaying sustainability information like product CO2e emissions, similar to ASICS' online display.
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