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The Fourth Collaboration Between Asics and Tokidoki is Wickedly Cool

 - Sep 1, 2010   Updated: Jul 6 2011
References: asicsamerica & highsnobette
Brand powerhouse Asics and Tokidoki have already collaborated on sneakers before, but this time, the collection is truly the best of the bunch. These kickass sneakers will undoubtedly get your feet yearning for a pair in no time.

The simple combination of sleek style against fun-loving illustrations doesn't go too over-the-top. Be sure to check out the gallery for a better view of the Asics and Tokidoki collaboration.

Implications - Pop culture references are popular among consumers as it validates their dedication to certain media franchises. Consumers feel that items which include pop culture references allow them to better express their individuality more so than items that don't. Corporations looking to capitalize off the popularity of beloved media series may consider acquiring licenses to produce merchandise related to these pop culture staples.