The World Cyber Games esports competition has joined forces with the Asian Electronic Sports Federation (AESF). A Memorandum of Understanding between the two parties states that they will cooperate to advance, promote, grow, and safeguard grassroots esports. As players and teams advance in their chosen games, WCG will use its platform and global reach to raise awareness of grassroots esports further. Additionally, the two businesses will collaborate on student projects and internships for students involved with the AESF University Partner program.
“WCG has been a positive influence in the global esports industry for the last 20 years. AESF has also contributed to building a high quality esports infrastructure. Therefore, WCG plans to expand the grassroots esports experience to global gamers through MOU with AESF and will continue various activities to raise the quality of lives of gamers,” said KwangJun Song, CEO of BigPicture Interactive.
Image Credit: AESF, WCG
What's Driving This Trend
- Grassroots Esports Partnerships
- Collaboration between organizations at the grassroots level will promote the growth and sustainability of esports and provide opportunities for up and coming players.
- Global Awareness of Grassroots Esports
- Through global platforms and partnerships, awareness of grassroots esports will increase, providing new opportunities for players from around the world.
- University Partnerships and Internships
- Partnerships between esports organizations and universities will provide opportunities for students to gain valuable experience and contribute to the development of grassroots esports.
Who This Affects Most
- Esports
- Esports organizations can partner with universities and reach a wider audience to expand their grassroots programs and discover new talent.
- Higher Education
- Universities can offer esports programs and partner with esports organizations to provide students with valuable internships and job opportunities.
- Marketing
- Marketers can partner with grassroots esports organizations to reach a younger, engaged audience through sponsorships and brand partnerships.
