Asarai is a new skincare brand out of Los Angeles via Australia, and the company is using its Australian roots to form the backbone of its various products. The company currently offers six gender-neutral products, and it's relying on a combination of design and functionality to appeal to its target consumers.
Asarai's bright yellow branding and minimal fonts help its products to pop off the shelf, and everything in its design is carefully constructed to remove any presumptions about gender targeting. Further, the products' various purposes respond to problems countenanced by all consumers, including skin cleansing, vitamin deficiencies, moisturizing.
Asarai's products are all inspired by Australian ingredients. Perhaps the most noteworthy of those is the 'Earth Tones' mask, which is made with red clay from the Outback.