Asarai is a new skincare brand out of Los Angeles via Australia, and the company is using its Australian roots to form the backbone of its various products. The company currently offers six gender-neutral products, and it's relying on a combination of design and functionality to appeal to its target consumers.
Asarai's bright yellow branding and minimal fonts help its products to pop off the shelf, and everything in its design is carefully constructed to remove any presumptions about gender targeting. Further, the products' various purposes respond to problems countenanced by all consumers, including skin cleansing, vitamin deficiencies, moisturizing.
Asarai's products are all inspired by Australian ingredients. Perhaps the most noteworthy of those is the 'Earth Tones' mask, which is made with red clay from the Outback.
Why This Trend Is Growing
- Australian-inspired Skincare
- Opportunity to source unique, eco-friendly ingredients from Australia to create skincare products that stand out in a crowded market.
- Gender-neutral Skincare
- Potential for appealing to a wider range of consumers by designing and promoting skincare products that are not limited by gender stereotypes.
- Design-driven Skincare
- Innovation opportunity in utilizing creative branding and packaging to enhance the appeal of skincare products and stand out in a competitive industry.
Industries Being Reshaped
- Beauty and Personal Care
- Opportunity for companies to incorporate unique ingredients and innovative packaging designs to create skincare products in a crowded and competitive industry.
- Eco-friendly Products
- Opportunities in developing eco-friendly skincare products that prioritize environmental sustainability while maintaining high quality and effective results.
- Marketing and Advertising
- Prospects for marketing and advertising agencies to develop strategies for promoting gender-neutral, Australian-inspired, and design-driven skincare products to appeal to a wider range of consumers.
