The Artichoke Vase is Imbued With Nostalgia and Charm

 - Jun 29, 2011
References: etsy & etsy
The Artichoke vase is a unique Etsy find of a perennial thistle with a very nostalgic, rustic feel. This vase feels very homey and like it has been part of the process of countless dinners.

What I really like about the Artichoke vase is that it makes me feel like I have been transported back to the land of my ancestors, dining in a home overlooking a vineyard in Tuscany. Artichokes have never served so much purpose.

Implications - Consumers have an intense urge to reconnect with the natural world and be reminded of its subtle beauty. This stems from the green movement that has informed the values of a large cross-section of society. Companies can court these consumers by exposing the beauty of the natural world or finding ways to connect them with nature.