The art world rightly focuses on the work as well as the masterminds behind them, yet Art Fare by Andy Freeberg, a New York native photographer, puts the limelight on those who have a hand in discovering such talent. Gallery owners and art sellers often remain behind the scenes and yet they can be considered some of the biggest tastemakers in the industry as they decide what is displayed and what is not.
Interestingly, Art Fare by Andy Freeberg is a much more simple concept that one might initially think. The photographer writes, "At the major art fairs I've visited[...] they're in plain view in their booths. As if on stage, you can see art dealers meeting with collectors, selling and negotiating, talking on cell phones, working on laptops, and manipulating touch screens in 21st century postures newly adapted for the latest electronic devices."
Key Themes Behind This Trend
- Art Fair Photography
- Capturing behind-the-scenes moments at art fairs presents disruptive innovation opportunities in the photography industry.
- Tastemaker Spotlight
- Bringing attention to gallery owners and art sellers as influential tastemakers opens up opportunities for disruptive innovation in the art world.
- Invisible Power Players
- Highlighting the work of individuals behind the scenes reveals disruptive innovation opportunities in recognizing the impact of those in the background.
Where This Applies
- Photography
- Art fair photography presents disruptive innovation opportunities in capturing behind-the-scenes moments and showcasing the hidden aspects of the art world.
- Art
- Recognizing gallery owners and art sellers as tastemakers in the industry opens up disruptive innovation opportunities for new ways of curating and promoting art.
- Technology
- Exploring the 21st-century postures and use of electronic devices by art dealers at art fairs presents disruptive innovation opportunities in the technology industry.
