Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Arizona Science Center Advertisements Ask Everyday Questions

 - Aug 20, 2012
References: c-k & ibelieveinadv
The Arizona Science Center ad campaign revolves around a slew of questions that will pique people's interest immediately. That is because many of these questions have been posed in everyday conversations before. With childlike inquisitiveness, people have asked, "Why do sidewalks have seams" and "Why does asparagus make your pee smell?"

Conceived by Cramer-Krasselt, an ad agency based in Phoenix, United States, the Arizona Science Center ad campaign brings these seemingly mundane questions to mind in order to show that they are far from stupid. Reading "never stop wondering," it encourages these questions and ones like them. It also implies that people can find the answers at the Arizona Science Center.

The Arizona Science Center ad campaign was art directed by Greg Harwell.