Aries and New Balance Collaborated on an Updated 990v3
Ellen Smith — May 16, 2018 — Fashion
References: ariesarise & hypebae
Dad sneakers have been popularized both on and off the runway and Aries and New Balance partnered to capitalize on the bulky sneaker concept.
London-based label Aries recently hosted a pop-up in the city's bustling Covent Garden. This collaboration follows shortly after that strategically planned event and appeals to stylish fashionistas, or those looking for a practical look to add to their sneaker rotation. The collaborative shoe features a gray colorway that's complemented by a vibrant pop of yellow, blue and red color in the top corner of the shoe. The sneaker's heel features an all-black cap and is embroidered with '990v3' and the brand names of both collaborators.
This collaborative sneaker is available for a limited-time.
Image Credit: Ben Awin
London-based label Aries recently hosted a pop-up in the city's bustling Covent Garden. This collaboration follows shortly after that strategically planned event and appeals to stylish fashionistas, or those looking for a practical look to add to their sneaker rotation. The collaborative shoe features a gray colorway that's complemented by a vibrant pop of yellow, blue and red color in the top corner of the shoe. The sneaker's heel features an all-black cap and is embroidered with '990v3' and the brand names of both collaborators.
This collaborative sneaker is available for a limited-time.
Image Credit: Ben Awin
Trend Themes
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Bulky Sneaker Trend — Opportunity for brands to collaborate and capitalize on the popularity of bulky sneakers.
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Color-accented Footwear Trend — Incorporating vibrant color accents in footwear designs can attract fashion-forward consumers.
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Limited-time Collaborations Trend — Creating limited-time collaborations can generate hype and urgency among consumers.
Industry Implications
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Fashion Industry — Fashion brands can embrace the bulky sneaker and color-accented footwear trends to appeal to trendy consumers.
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Footwear Industry — Footwear manufacturers can explore collaborations to enhance their product offerings and attract new customers.
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Retail Industry — Retailers can leverage limited-time collaborations to create buzz and drive traffic to their stores or websites.
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