Dad sneakers have been popularized both on and off the runway and Aries and New Balance partnered to capitalize on the bulky sneaker concept.
London-based label Aries recently hosted a pop-up in the city's bustling Covent Garden. This collaboration follows shortly after that strategically planned event and appeals to stylish fashionistas, or those looking for a practical look to add to their sneaker rotation. The collaborative shoe features a gray colorway that's complemented by a vibrant pop of yellow, blue and red color in the top corner of the shoe. The sneaker's heel features an all-black cap and is embroidered with '990v3' and the brand names of both collaborators.
This collaborative sneaker is available for a limited-time.
Image Credit: Ben Awin
What Makes This Trend Stand Out
- Bulky Sneaker Trend
- Opportunity for brands to collaborate and capitalize on the popularity of bulky sneakers.
- Color-accented Footwear Trend
- Incorporating vibrant color accents in footwear designs can attract fashion-forward consumers.
- Limited-time Collaborations Trend
- Creating limited-time collaborations can generate hype and urgency among consumers.
Sectors Adopting This
- Fashion Industry
- Fashion brands can embrace the bulky sneaker and color-accented footwear trends to appeal to trendy consumers.
- Footwear Industry
- Footwear manufacturers can explore collaborations to enhance their product offerings and attract new customers.
- Retail Industry
- Retailers can leverage limited-time collaborations to create buzz and drive traffic to their stores or websites.
