Shot by world renowned photographer Willy Vanderperre, this Arena Homme magazine spread features models Eddie Klint and Mael Dalla Zuana taking a relaxing break. The black and white shoot is highlighted by a little bit of sunshine, giving the editorial a touch of warmth.
Entitled 'Psykick Dancehall,' this spread features unique lighting that is specific to Vanderperre's work. Captivating and detailed, this Arena Homme magazine spread is definitely worth a look.
Implications - The use of black and white photography can be incredibly effective and the simplicity appeals to audiences. Businesses can use edgy black and white advertising to attract potential buyers, as the photos will be appreciated and admired by artistically-inclined consumers.
What's Driving This Trend
- Black and White Photography
- Opportunity for businesses to use edgy black and white advertising to attract artistically-inclined consumers.
- Unique Lighting Techniques
- Opportunity for photographers and lighting equipment manufacturers to innovate and create new techniques for captivating and detailed photography.
- Minimalistic Aesthetics
- Opportunity for designers and marketers to leverage the simplicity and appeal of black and white visuals in their branding and product packaging.
Who This Affects Most
- Advertising
- Opportunity for advertising agencies to incorporate black and white photography in their campaigns to appeal to artistically-inclined consumers.
- Photography
- Opportunity for photographers to explore and develop unique lighting techniques to enhance their creative work.
- Design
- Opportunity for designers to embrace minimalistic aesthetics by incorporating black and white visuals in branding and product packaging.
