Listing your personal info on the Internet used to be taboo, but times have changed, and the 'Are Facebook Users More Trusting' infographic explores this phenomenon.
The illustrated chart created by GOOD.is and Column Five Media dissects the average social network site user, from age and gender to political and social activism involvement. The chart reveals that people who use online networking sites like Facebook, LinkedIn, Myspace and Twitter have more close friends, on average, than non-Internet users, and are generally more trusting of other people. It also shows that LinkedIn users are more politically involved than members of other sites. The 'Are Facebook Users More Trusting' infographic shows how much society's perception of the Internet has changed in less than a decade, and how important social networking has become.
What's Driving This Trend
- Increased Online Personal Information Sharing
- Opportunity for companies to create innovative privacy and security solutions to protect users' personal information online.
- Growing Importance of Social Networking
- Companies in industries such as advertising and marketing can capitalize on the trend by developing targeted advertising strategies for social media platforms.
- Rise in Online Political Activism
- Potential for organizations to leverage social media platforms to engage and mobilize users for political causes and campaigns.
Who This Affects Most
- Cybersecurity
- The increasing trend of online personal information sharing creates opportunities for cybersecurity companies to provide effective privacy protection solutions.
- Advertising and Marketing
- The growing importance of social networking platforms presents a disruptive innovation opportunity for companies to develop targeted advertising strategies in this digital realm.
- Political Campaigning
- The rise in online political activism calls for innovative approaches in using social media platforms to engage and mobilize users for political causes and campaigns.
