If you're not enthused by the restricted nature of smartwatches developed by big-name brands, you might want to consider this unique smartwatch from Senior Electron, which is based on open source Arduino technology.
Dubbed the CulBox Arduino, this unique smartwatch is presently the subject of a crowdfunding campaign on Kickstarter, where a pledge of only $169 will secure you a unit once it's ready for production. Its use of open source software means that the watch is perfectly suited towards customizability.
Perhaps the biggest advantage of this Arduino smartwatch is the fact that it empowers consumers to make their own apps even if they don't know about coding or programming. This unique factor will make this smartwatch appeal to people who want to be able to design their own device interface in order to customize their experience.