BOGS, a brand that's widely celebrated for its highly water resistant footwear designs, has added a winter boot for women to its offerings: the Arcata Knit.
The cold weather boot is 100% waterproof, making it great for deep snow and slush throughout the winter season. This is due to the 7mm Neo-Tech waterproof insulation, which is enhanced by a cozy wool material that keeps the wearer's feet warm. The BOGS Max-Wick lining also works to keep feet dry. To fight odors, BOGS also uses DuraFresh bio-technology, which activates when it comes into contact with it.
The Arcata Knit boots are comfort rated for conditions as cold as -40ºF/-40ºC, and the GlacialGrip outsole prevents wearers from slipping on ice in even the worst of wintry conditions.
Why This Trend Is Growing
- Waterproof Footwear Designs
- The trend towards highly water resistant footwear designs is disrupting the winter footwear industry by offering more practical and versatile options.
- Odor-resistant Technologies
- The use of biotechnology to create odor-resistant materials in footwear is a disruptive innovation opportunity for companies offering products in the winter sports or outdoor activities industries.
- Insulated Footwear
- The trend towards using highly insulated materials in footwear is a disruptive innovation opportunity for companies offering footwear products in the winter sports or outdoor activities industries.
Industries Being Reshaped
- Winter Footwear
- The winter footwear industry has an opportunity for disruptive innovation by focusing on creating highly water resistant, insulated and odor-resistant products for cold weather conditions.
- Outdoor Activities
- Companies in the outdoor activities industry have an opportunity for disruptive innovation by creating footwear products that are highly water resistant, insulated and odor-resistant for cold weather conditions.
- Winter Sports
- The winter sports industry has an opportunity for disruptive innovation by creating highly water resistant, insulated and odor-resistant footwear products that cater to the needs of winter sports enthusiasts.
