Aquapower 72H is a moisturizer, created by Biotherm Homme, that locks moisture in not for 12 hours or 24 hours, but for 72 hours.
This ultra long-lasting cream-gel hydrating product doesn't just moisturize your skin on the surface like run-of-the-mill moisturizers -- it actually works from the inside using Life Plankton, Mannose and P. Antarctica solutions. The result is intense yet comfortable hydration at the surface and deep within, with moisture securely locked in for up to 72 hours.
This moisturizer offers secure protection against dehydration, whilst the ultra-light texture makes for a pleasing glacial sensation upon application and after.
While many of us use moisturizers, it's not always possible to moisturize every time you feel a bit of dryness, unless you're inclined to carry your moisturizer with you everywhere you go. The Aquapower 72H moisturizer gets rid of this problem by keeping your skin hydrated and refreshed for three whole days.
Why This Trend Is Growing
- Ultra Long-lasting Hydration
- The trend towards ultra long-lasting moisturizers presents an opportunity for brands to create products that provide intense hydration for extended periods of time.
- Inside-out Skin Hydration
- The trend of moisturizers that work from the inside out offers an opportunity for companies to develop innovative products that deeply hydrate the skin at a cellular level.
- Glacial Sensation Skincare
- The trend of skincare products that provide a pleasing glacial sensation upon application and after offers a disruptive innovation opportunity for brands to create unique sensory experiences for consumers.
Industries Being Reshaped
- Skincare
- The skincare industry can capitalize on the trend of ultra long-lasting hydration by developing innovative moisturizers that provide extended hydration for their consumers.
- Beauty
- The beauty industry has an opportunity to disrupt the market with moisturizers that work from the inside out, providing deep hydration for long periods of time.
- Cosmetics
- The cosmetics industry can tap into the trend of glacial sensation skincare by creating products that offer a unique sensory experience during application and provide lasting hydration.
