Salehe Bembury is the head of sneaker design at luxury fashion house Versace and he recently unveiled a look at its new Apple sneaker on Instagram. The latest sneakers resemble the exclusive employee-only sneakers from the 90s, where only those who worked at Apple were able to get their hands on a pair. Versace now creates its own iteration of the incredibly exclusive silhouette that recalls similar designs.
The Apple sneaker is complete with an upper constructed from white leather materials accompanied by branding details of its logo redesigned to be rainbow colored at its tongue tab as well as the side. The colorful emblem as a nod to the tech firm's original logo from the era.
Why This Trend Is Growing
- Luxury Tech-inspired Sneakers
- Incorporate technology-inspired elements into luxury sneakers to create a unique and exclusive product.
- Nostalgic Exclusive Silhouettes
- Reimagine and recreate exclusive sneaker designs from the past to evoke a sense of nostalgia and exclusivity.
- Rebranded Logo Details
- Update and redesign brand logos on sneakers to incorporate unique and eye-catching elements.
Industries Being Reshaped
- Fashion
- Fashion brands can explore incorporating technology and nostalgia into their sneaker designs to appeal to tech-savvy and nostalgic consumers.
- Luxury Brands
- Luxury brands can create exclusive sneaker silhouettes inspired by iconic designs to attract a niche market of collectors and enthusiasts.
- Technology
- Tech companies can collaborate with fashion brands to create tech-themed sneakers that blend fashion and technology seamlessly.
