The Apple Music Analytics Dashboard Gives Artists Demographic Info
Daniel Johnson — August 9, 2019 — Tech
References: artists.apple & theverge
The Apple Music Analytics dashboard has been rolled out to artists on the platform, the analytics interface is titled Apple Music for Artists. Currently, the program finished beta testing and is open to all users. The Apple Music Analytics dashboard will provide artists with data-driven insights about the ways their music is consumed.
Using Apple Music for Artists, musicians are able to see the demographics of the listeners. This includes different categories like age, gender, as well as the locations of different listeners.
The beta version of Apple Music for Artists was initially created in 2018, with only minors changes to the platform since then. The platform has undergone development with artist input, in order to provide users with the tools they need to derive conclusions form their music data.
Image Credit: Apple Music
Using Apple Music for Artists, musicians are able to see the demographics of the listeners. This includes different categories like age, gender, as well as the locations of different listeners.
The beta version of Apple Music for Artists was initially created in 2018, with only minors changes to the platform since then. The platform has undergone development with artist input, in order to provide users with the tools they need to derive conclusions form their music data.
Image Credit: Apple Music
Trend Themes
1. Data-driven Music Analytics - Opportunity for companies to develop innovative data analytics tools to help artists gain insights from their music consumption data.
2. Audience Segmentation - Opportunity for companies to provide tools to help artists identify their target audience and optimize their marketing efforts.
3. Personalized Music Recommendations - Opportunity for companies to use the demographic data to come up with more personalized music recommendations for listeners.
Industry Implications
1. Music Streaming - Developing innovative tools for data-driven music analytics to gain an edge over competitors in the streaming industry.
2. Marketing - Developing marketing tools that use demographic information to help artists better reach their audiences and optimize their campaigns.
3. Data Analytics - Opportunity for businesses to provide data analytics tools for artists to make informed decisions and gain insights from their data.
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