Scottish artist Anya Gallaccio made an art installation that will attract many chocolate fanatics. She also may need to hire some serious security in order to stop people from licking, picking, biting or touching her art because it's made entirely out of Swiss chocolate. The fascinating installation was created by coating the walls of Jupiter Artland sculpture park (a popular art gallery) with 40kg of dark Swiss chocolate.
The purpose of her project is to tap into the viewer's senses. Apparently, the chocolate scent acts as a memory trigger and will bring about the feelings and memories that involve desire and anticipation. Also, along with the artist's other installations, she sticks to the concept of beauty becoming "putrid and decayed." Perhaps the chocolate is expired?
What Makes This Trend Stand Out
- Edible Installations
- Opportunity for creating interactive art installations that engage the viewer's sense of taste and touch.
- Sensory Triggers
- Potential for utilizing scents and textures to evoke specific emotions and memories in art and other experiences.
- Transforming Beauty
- Possibility for exploring the concept of beauty through unconventional materials and decay.
Sectors Adopting This
- Art and Design
- Innovation potential in creating immersive art experiences using edible materials.
- Hospitality
- Opportunity for hotels and restaurants to incorporate sensory triggers, such as scents and textures, to enhance guest experiences.
- Food and Beverage
- Disruptive innovation potential in developing edible products and experiences that tap into the sensory aspects of food.
