Rather than going for the comfort over style look that can sometimes happen while on vacation, the Antipodium 2012 Cruise Collection does the opposite by incorporating a chic contemporary aesthetic with relaxing fits.
The Antipodium 2012 Cruise Collection lookbook is shot in a motel with the model standing regally by the pool. From crisp button-up shirts to sleek blazers over bikinis, it's clear that this line is ready to impress anyone you may meet while soaking up the sun.
Look your best while feeling relaxed with this vacation-ready line.
Implications - Shoppers in contemporary society are no longer looking for styles that reveal everything. Consumers are more interested in classic pieces they can wear for a long time. New designers could answer this demand by coming out with more timeless items in order to increase their sales.
Why This Trend Is Growing
- Timeless Fashion
- Designers can respond to the demand for classic pieces that can be worn for a long time, offering disruptive innovation opportunities in the fashion industry.
- Effortless Chic
- Creating vacation-ready lines that combine a relaxed fit with a contemporary aesthetic presents disruptive innovation opportunities in the fashion industry.
- Poolside Fashion
- Developing stylish ensembles specifically designed for poolside settings can lead to disruptive innovation in the fashion industry.
Industries Being Reshaped
- Fashion
- The fashion industry has the opportunity to meet the demand for timeless fashion with classic pieces that offer long-term value to consumers.
- Retail
- Retailers can capitalize on the trend of effortless chic by curating vacation-ready lines that combine relaxed fits with a contemporary aesthetic.
- Resort and Swimwear
- The resort and swimwear industry can tap into the poolside fashion trend by creating stylish ensembles specifically designed for poolside settings.
