BBC Ice Cream and Reebok Redesign the Answer V Sneaker
References: bbcicecream & hypebeast
Billionaire Boys Club works together with Reebok on a new and vibrantly designed Answer V sneaker model. The footwear delivers a touch of nostalgic elements that reference the tonal palette of the OG ICECREAM board flip. The show is adorned in bright yellow, teal, and purple throughout the entire model.
The top of the shoe has a bright yellow leather guard. It then wraps throughout the upper part of the laces and travels down to the forefoot area, the sides of the sneaker, and finally finds itself at the midsole by the footbridge. The color is also seen on the velcro heel strap wrapping around the back before it is contrasted tonally and texturally with suede teal at the collars and the toe box. A notable detail is the rubber ice cream emblem at the rear quarter.
Image Credit: BSTN
The top of the shoe has a bright yellow leather guard. It then wraps throughout the upper part of the laces and travels down to the forefoot area, the sides of the sneaker, and finally finds itself at the midsole by the footbridge. The color is also seen on the velcro heel strap wrapping around the back before it is contrasted tonally and texturally with suede teal at the collars and the toe box. A notable detail is the rubber ice cream emblem at the rear quarter.
Image Credit: BSTN
Trend Themes
1. Vibrantly Designed Sneakers - Disruptive innovation opportunity: Create unique and attention-grabbing sneaker designs using vibrant colors and nostalgic elements.
2. Collaborative Sneaker Design - Disruptive innovation opportunity: Foster collaborations between fashion brands and sneaker companies to create limited edition and collectible footwear models.
3. Colorful Retro-inspired Footwear - Disruptive innovation opportunity: Meet the demand for retro-inspired sneakers that feature bold colors and playful design elements.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Revolutionize the fashion industry by infusing bold and vibrant designs into footwear, specifically sneakers.
2. Sportswear - Disruptive innovation opportunity: Introduce colorful and visually striking sneakers into the sportswear market to cater to consumers seeking unique and standout footwear options.
3. Streetwear - Disruptive innovation opportunity: Tap into the streetwear market with vibrantly designed sneakers that combine retro aesthetics with contemporary fashion trends.
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