Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Nokia 'Somebody Else's Phone' Campaign

 - Oct 10, 2008
References: somebodyelsesphone & annasphone
Nokia's new promotion involves a game/story event that plays upon our propensity to harbor potentially sensitive information on our cell phones. How often have you gotten in trouble for pictures, videos, phone calls or text messages that have been sent or received on your phone?

The Nokia promotion features several characters like Anna and Jade, who all seem to have Facebook pages. Each character's phone is 'found' or unlocked on the website at a predetermined time, and readers can snoop into the characters' lives via their cell phones.