Summer is the perfect time for a whirlwind European tour and the Ann Taylor Summer 2014 ad campaign will get people in the mood for one. It centers around a Roman holiday that will appeal to the romantic in every woman. Although not all vacations will result in dalliances with royals such as in the Audrey Hepburn film titled 'Roman Holiday,' this campaign promotes equally attractive possibilities.
Starring American actress Kate Hudson, who has been the face of the brand for some time now, the Ann Taylor Summer 2014 ad campaign shows her enjoying the sights and sounds of Italy in the company of a handsome man. Posing in effortlessly elegant dresses and chic, lightweight separates, the outfits are perfect for the season. The full collection is set to hit stores May 23.
What Makes This Trend Stand Out
- European-inspired Fashion
- Opportunity for fashion brands to create collections inspired by iconic European cities.
- Travel-inspired Advertising
- Opportunity for advertising agencies to create ads that transport viewers to exotic destinations.
- Celebrity Endorsements
- Opportunity for brands to partner with influential celebrities to promote their products.
Sectors Adopting This
- Fashion
- Fashion designers and retailers can capitalize on the appeal of European-inspired styles.
- Advertising
- Advertising agencies can create campaigns that inspire travel and adventure.
- Celebrity Endorsements
- Brands can partner with influential celebrities to promote products and drive sales.
