ANITYA Drops Its Spring/Summer 2019 Capsule Full of Comfortable Goods
Japanese genderless fashion label ANITYA introduces its latest seasonal collection for Spring/Summer 2019 and it is complete with four different subsections. Designer Tomoyoshi explains that there are Classic and Contemporary, Exoticism and Patriotism, Minimal harmony, and finally, Unisex. The overall capsule features pieces that fulfill those largely vague concepts through silhouettes such as dresses, sweaters, and coach jackets -- all of which are made with organic textiles that boast breathability.
The color palette is mainly muted with hues of navy blue, beige among other neutral colors with the occasional bold yellow pops. There are also some relaxed shapes in the form of boxy t-shirts, bomber jackets, billowy dresses, shawls, and loosely fitted sweatpants. Strawhats and Portaille sandals are also offered in the latest ANITYA SS19 capsule to tie it all together.
The color palette is mainly muted with hues of navy blue, beige among other neutral colors with the occasional bold yellow pops. There are also some relaxed shapes in the form of boxy t-shirts, bomber jackets, billowy dresses, shawls, and loosely fitted sweatpants. Strawhats and Portaille sandals are also offered in the latest ANITYA SS19 capsule to tie it all together.
Trend Themes
1. Genderless Fashion - Opportunity for retailers to create fashion lines that challenge traditional gender norms and offer inclusive options for consumers.
2. Relaxed Silhouettes - Potential for designers to explore and create clothing with loose and comfortable shapes that prioritize comfort without compromising style.
3. Organic Textiles - Disruptive innovation opportunity for textile manufacturers to produce sustainable and eco-friendly fabrics that cater to the growing demand for ethical fashion.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the genderless fashion trend by rethinking their product offerings and marketing strategies to cater to a more inclusive consumer base.
2. Fashion Design - Opportunity for designers to experiment with relaxed silhouettes and create clothing that prioritizes comfort and individual expression.
3. Textile Manufacturing - Textile manufacturers can invest in the production of organic fabrics to meet the increasing demand for sustainable and environmentally-friendly materials in the fashion industry.
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