Shushu/Tong Taps Into Japanese Pop Culture for its Clothing

 - Jan 26, 2018
References: shushutongstudio & vogue
Shushu/Tong is a Shanghai-based brand, focusing on Japanese pop culture and anime-inspired fashion collections. The company was founded in 2015 by chic best friend duo Liushu Lei and Yutong Jiang. Ever since then, Shushu/Tong makes clothing for "modern women who dare to express themselves."

The Spring/Summer 2018 collection features Gothic undertones, exquisitely cut leather detailing, bow knots and ruffles. True to the anime-inspired fashion aspect, Shushu/Tong creates assertive outfits like below knee-length trench with the patterned obi-styled mid piece and well-balanced dress designs like the mid thigh checkered dress.

Through relentless experimentation with volume, textures and detailing, the Shanghai-based duo seeks to re-write the narrative of women by challenging an outdated standard of femininity.