Outfitting your attire with any form of anime paraphernalia usually means having to dress up in outrageously over-the-top garments that would have people question your state of mind, but now dedicated anime fans who want to be more discreet about their love of Japanese cartoons have another option to showcase their devotion.
The 'itasuit' is a blazer that has an anime illustration inside the of the garment. The product comes from the Itasuutsu Project, which translates to painful suit, has created this one of a kind suit for anime enthusiasts around the world. The under-dressed blue-haired anime character used in the garment is an original design by the company, which is used to avoid any copyright violations. Currently the company is only offering this one character design, but it's only a matter of time til they'll be putting out other scantly clad anime girls.
Key Themes Behind This Trend
- Discreet Fan Apparel
- There is an opportunity for innovation in the anime merchandise industry to offer creative ways for fans to express their devotion while maintaining a professional look.
- Original Character Designs
- Companies can create their own unique character designs to avoid copyright violations and stand out in the crowded anime merchandise market.
- Anime-inspired Formalwear
- There is a potential market for formalwear with subtle anime elements that allow fans to show their love for the art form in a sophisticated way.
Where This Applies
- Anime Merchandise
- By offering more discreet and original fan apparel, companies can cater to anime fans who don't want to wear over-the-top, flashy clothing items to express their interest.
- Fashion
- Introducing anime-inspired elements into formalwear can appeal to a younger demographic who want to incorporate their interests into their professional attire.
- Intellectual Property Law
- With the rise of fan-made merchandise, companies can innovate by finding new ways to protect their intellectual property while still allowing fans to create and distribute their own designs.
