IKEA's BELÖNING Chocolate Celebrates the Spirit of Self-Assembly
Laura McQuarrie — February 10, 2021 — Lifestyle
References: ikea & designtaxi
IKEA's BELÖNING chocolate is a different kind of milk chocolate treat that requires more work than the average chocolate bar, as the animal chocolate is sold flat-packed and can be assembled to form a 3D moose. The novelty chocolate product taps into the self-assembly that IKEA's products are known for and it comes in three pieces to form the antlers, body and legs.
The chocolate itself is made from high-quality ingredients, including cocoa with a UTZ certification to support sustainable sourcing from the rainforest. IKEA's "milk chocolate moose" invites people of all ages to play with their food.
While the furniture retailer sells a variety of chocolate bars, this one promises to be one of the most fun and giftable.
The chocolate itself is made from high-quality ingredients, including cocoa with a UTZ certification to support sustainable sourcing from the rainforest. IKEA's "milk chocolate moose" invites people of all ages to play with their food.
While the furniture retailer sells a variety of chocolate bars, this one promises to be one of the most fun and giftable.
Trend Themes
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Novelty Chocolate Products — Opportunity to tap into unique and playful packaging and assembly experiences for chocolate products.
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Sustainable Sourcing — Opportunity to highlight sustainable sourcing certifications and support eco-friendly practices in the chocolate industry.
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Playful Food — Opportunity to offer more playful and interactive food experiences for people of all ages.
Industry Implications
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Food and Beverage — Opportunity to offer unique and playful chocolate products, especially for gift-giving occasions.
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Sustainability — Opportunity for chocolate industry to promote sustainable sourcing and eco-friendly practices in their products.
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Retail — Opportunity to tap into the playful and interactive food trend to create playful packaging or assembly experiences for food products in the retail sector.
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