The aptly named FIRE watch is a design by Andy Kurovets that appears to use flames as the hands to tell time. In reality, the watch uses LEDs that simulate the torch appearance so you won't actually burn your wrist.
The way the watch works is simple -- the blue flame represents hours while the yellow flame dictates the minutes. Even though the watch imitates the look of a torch-powered cigarette lighter, the only thing hot about it is it's style. Could you imagine if Andy Kurovets had used actual flames in his FIRE design?