This rugged work by Andy Houghton is much more than a photographic spread. Though Andy Houghton does take many riveting photographs for this rough-edged spread, this 'Lost Boys' series also includes a video and behind-the-scenes footage.
Portraying an ambiguous storyline of images for viewers to interpret, Andy Houghton does a great job in providing a morbid and eerie feel for this series of photographic works.
Implications - One of the best ways for a company or brand to publicize their product is by creating a mini-movie that serves as entertainment for consumers. By placing the emphasis and focus of the ad on engagement and entertainment rather than advertising, the brand stands a good chance of garnering feelings of goodwill from consumers to the brand.