Anatomic & Co, a men's footwear company, has become fed up with people always being on their phones. In a time where millennials are constantly texting and checking social media, Anatomic & Co wanted to bring mobile users back down to reality by creating the 'Sociable Shoes.'
The shoes work by disconnecting users from their smartphone by shutting down bothersome notifications, making their wearer focus on the reality that surrounds them rather than looking at a screen all day. The dapper black dress shoes boast royal blue soles and laces -- with the sole carrying the technology that connects to an app for the shoes. Anatomic & Co claims that the shoes will only allow notifications in the event of an emergency, making one's phone otherwise silent for as long as they're wearing them.
What's Driving This Trend
- Sociable Shoes
- Shoes that disconnect users from their smartphones, by blocking unimportant notifications, and keeping them more present in the moment.
- Phone-free Products
- Products like Sociable Shoes that aim to reduce people's dependency on their phones.
- Mindful Wearables
- A category of wearables that help people be more mindful and present in their daily life.
Who This Affects Most
- Footwear
- Opportunities for footwear brands to create innovative products that solve social issues like phone addiction.
- Wearables
- Opportunities for wearable brands to move beyond fitness tracking and into mindfulness products.
- Personal Technology
- Opportunities for personal technology brands to help people disconnect from their phone in healthy ways.
