Montreal-based streetwear label Raised by Wolves introduced a new seasonal range full of anarchic streetwear options. The new Fall/Winter 2018 collection dives in on the components that make up its Canadian heritage, structured through the made-up concept of Arctic surf punks that are dedicated to saving the planet while still raising anarchy with its youth lens. Some of the items include hoodies, tees that boast global warming graphics, zip-up sweaters constructed from wool and even a selection of accessories.
The collection also includes a profane balloon, maple syrup hot sauce as a nod to its heritage and a jalapeño with branding accents. The entire collection is now available to shop online at select retailers including WhatDropsNow.
Key Themes Behind This Trend
- Anarchic Streetwear
- Anarchic streetwear is disrupting the fashion industry by offering unconventional styles and graphics that appeal to the youth market.
- Climate Change Graphics
- Climate change graphics are a growing trend in streetwear, offering consumers an opportunity to make a statement about important global issues through their clothing choices.
- Heritage-inspired Accessories
- Heritage-inspired accessories, such as maple syrup hot sauce and branding accents, are being incorporated into streetwear collections, providing a unique and authentic touch to the products.
Where This Applies
- Fashion
- The fashion industry has the opportunity to embrace streetwear's disruptive and unconventional aesthetic by incorporating it into mainstream collections.
- Retail
- Retailers can benefit from the popularity of streetwear collections by stocking unique and innovative pieces that appeal to the younger generations.
- Food and Beverage
- Food and beverage companies can collaborate with streetwear brands to create novelty products that appeal to consumers who are interested in both fashion and unique culinary experiences.
