Mohawked Glamor Models

Ana Beatriz Barros for Elle UK March 2012

The Ana Beatriz Barros editorial 'The Shining' for Elle UK 2012 put a glitzy twist on grunge.

Shot by photographer Lee Broomfield, the editorial has modernized the meaning of rebel. New wave punk gear doesn't involve safety pins and spikes. All that's needed is a rambunctious attitude and an impossibly chic, yet seemingly haphazard outfit. The editorial features erratically paired styles and textures. From pearl-encrusted blazers with shiny metallic mini skirts to sequinned dresses and biker jackets. The reckless color combination in conjunction with the models disheveled mohawk cut is the ultimate snub to conventional fashion.

The Ana Beatriz Barros editorial 'The Shining' cordially invites you to take on the fashion world with fierce gumption and kickass attitude. The cover reads, "Welcome to the clash."

Glitzy Grunge
Opportunity for fashion brands to blend glamorous and grunge styles to create edgy and rebellious looks.
Rebel Chic
Chance for designers to redefine rebel fashion by combining rambunctious attitudes with haphazard yet effortlessly stylish outfits.
Colorful Disruption
Potential for fashion industry to challenge conventional norms by embracing reckless color combinations in clothing designs.

Where This Applies

Fashion
Fashion brands can explore disruptive innovation opportunities to create modernized rebel fashion with glitzy grunge and rebel chic styles.
Photography
Photographers can capture the essence of glitzy grunge and rebel chic fashion through creative and unconventional shoots like 'The Shining' editorial by Lee Broomfield.
Beauty
Beauty and hair industry professionals have the chance to experiment with mohawk cuts and edgy hairstyles that complement glitzy grunge and rebel chic looks.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 81%
Freshness 8%

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