Air New Zealand has hired the effects crew from the Lord of the Rings to produce its 'An Unexpected Briefing' film. The short safety guide reinterprets the way airlines deliver security instructions with a fresh interest in cinematography, satire and humor.
This type of production is one that would catch the attention of flyers. Advisories are typically known for being dry and to the point, leading many to disregard the critical information. WETA's production captivates audiences by contrast, enthralling viewers with this major motion picture take on in-flight protection.
Adding to the drama of An Unexpected Briefing is its stacked star cast. J.R.R. Tolkien's great grandson stars in the clips alongside Peter Jackson. The actors take on classic Lord of the Rings characteristics with hobbit-like costumes.
Key Themes Behind This Trend
- Humorous Flight Safety Videos
- Using satire and humor in-flight safety videos is becoming more popular, offering airlines the opportunity to differentiate themselves and engage passengers in a more memorable way.
- Cinematic Safety Guides
- Reinterpreting safety videos with a focus on cinematography and storytelling in a cinematic manner provides a disruptive opportunity to disrupt current safety advisories.
- Creative Collaborations
- Collaborations with established and recognizable personalities and film production companies can bring a unique twist to safety advisories and attract attention from wider audiences.
Where This Applies
- Airlines
- Developing innovative and creative videos to differentiate themselves and engage passengers can offer a competitive advantage in a crowded market.
- Film Production
- Partnering with airlines to produce creative safety videos offers a new avenue for storytelling for film companies, especially for those with a focus on visual effects and animation.
- Tourism
- Innovative and creative safety videos can contribute to the overall experience of travel and can help attract travelers to the destination or airline with unique and memorable content.
