Ampersand, a TV ad sales and technology company owned by Comcast, has announced the launch of its 'Total TV Measurement' tool. The new analytics solution is designed to help agencies and advertisers better determine the success of their multiscreen campaign investments by providing them with more data and actionable insights.
More specifically, the 'Total TV Measurement' tool lets brands consolidate the measurement of audience data across all their TV-based channels, providing them information regarding reach and frequency as well spend insights. The company's goal was to tackle the "fragmented" television marketplace, which sees viewers accessing content on a variety of screens in live and time-shifted environments.
"We are excited to offer our Total TV analytics and measurement package to help advertisers finally understand who they are underserving or overserving across their multiscreen TV investment," said Andrew Ward, President of Ampersand,
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