The Amore & Sorvete SS12/13 catalog might be showcasing some sweet swimsuits, but instead of relying on typical beach and poolside settings, it brings the viewers to a place that is a lot more raw and rustic. Shot in a trailer park, the feminine, even girly, beachwear jumps out in contrast to the gritty backdrop.
Titled Kaleidoscope, which may seem strange at first, the Amore & Sorvete SS12/13 collection and catalog is filled with colorful prints and patterns. These vibrant patterns were inspired by the jewel shards present in the telescopic toy. In addition to these hues, elastic straps, ruching, structured bodices and ruffles add some eye-catching details that set these swimsuits apart form the rest.
What's Driving This Trend
- Colorful Swimsuit Patterns
- Disruptive innovation opportunity: Brands can explore unique, vibrant patterns for swimwear to stand out in the market.
- Feminine Swimwear in Gritty Settings
- Disruptive innovation opportunity: Designers can experiment with contrasting feminine beachwear in unconventional backdrops to create a unique visual impact.
- Inspiration From Telescopic Toy
- Disruptive innovation opportunity: Companies can explore unconventional sources of inspiration, like toys, to create innovative designs for swimwear.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Fashion brands can incorporate unique patterns and unconventional backdrops for their swimwear collections to attract a wider customer base.
- Photography
- Disruptive innovation opportunity: Photographers can experiment with non-traditional settings to capture fashion in a more raw and gritty way, offering a fresh perspective to clients.
- Toy Manufacturing
- Disruptive innovation opportunity: Toy manufacturers can collaborate with fashion brands to create inspired collections based on popular toys, opening new market possibilities.
