The Apel Martini Glass is Kept Cold With a Refrigerated Rock

 - Aug 29, 2009   Updated: Jun 14 2011
References: apeldesign & apeldesignla.wordpress
Residential and product designer Amit Apel tapped into his creativity again for the Apel Martini Glass. This eco-friendly glassware rests on refrigerated or frozen rocks to keep its contents cool without ice.

To use Amit Apel's martini glass, just stock the rocks inside your refrigerator or freezer. The colder the rocks, the longer your beverage will keep its temperature. Contact the Amit Apel Design Studio at

Implications - Product hybrids are continuing to grow in popularity in the eyes of consumers. Products that offer interesting features while being practical are always favored by mass consumers. Businesses that incorporate unusual designs into their packaging and design are more likely to capture consumer interest.