Alexandre Mattiussi presented his AMI Spring/Summer 2015 collection during Paris Fashion Week. The striking menswear line consisted of monochromatic and color-infused pieces that were designed with the urban consumer in mind.
Dynamically layered looks took center stage in a runway show that presented the label's fans with effortlessly cool pieces for summer.
Referencing day-to-day life in the big city, the AMI Spring/Summer 2015 collection features lightweight trenches that are perfect for rainy days and sleek short and t-shirt pairings that are both elegant and comfortable. Moreover, the line features versatile backpack accessories and windbreaker garments that are a must for cyclists.
In addition to the collection's winning black and white pairings, its pops of indigo and citrus orange stole the show.
Key Themes Behind This Trend
- Effortlessly Cool
- Disruptive innovation opportunity: Develop a line of fashion that combines effortless style with comfort for urban consumers.
- Lightweight Trenches
- Disruptive innovation opportunity: Create innovative, lightweight trench coats designed specifically for rainy days in urban environments.
- Versatile Backpack Accessories
- Disruptive innovation opportunity: Design backpack accessories that are able to adapt to various urban lifestyles and provide both functionality and style.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore new materials and design techniques to create fashion collections that effortlessly blend urban sophistication with comfort.
- Outdoor Gear
- Disruptive innovation opportunity: Develop waterproof, lightweight outerwear options that are specifically tailored for urban environments and activities.
- Accessories
- Disruptive innovation opportunity: Design backpack accessories that incorporate both style and functionality, catering to the needs of urban consumers.
