The Ami Fall/Winter 2013 men’s collection is a tribute to men who ride the metro. Head designer Alexandre Mattiussi drew inspiration for the presentation from the characters he witnesses and interacts with on the subway and their personal styles.
The collection is meant to be hip, modern and a cross between leisurely and business appropriate menswear. Highlights of the polished collection include refined lumberjack looks, layered outerwear and a new play on the denim jacket. Mattiussi wants his collections to be relevant to modern men and be useful for different outings. One of the fine coats from the collection can easily allow a man to transition from day to night.
The Ami Fall/Winter 2013 menswear collection is succinct and presents hipster apparel for grown-ups.
What's Driving This Trend
- Metro-inspired Apparel
- Opportunity for fashion brands to design clothing inspired by public transit for a trendy and modern aesthetic.
- Leisurely-business Menswear
- Opportunity to create clothing that blends comfort and style, suitable for various occasions.
- Transitional Outerwear
- Opportunity for innovative designs that seamlessly transition from day to night, providing convenience and versatility for consumers.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend by incorporating metro-inspired elements into their collections and targeting modern men.
- Apparel
- Apparel companies can explore the fusion of leisure and business attire to cater to the needs of fashion-forward professionals.
- Outerwear
- Outerwear manufacturers can develop transitional pieces that offer practicality and style for consumers seeking versatile clothing options.
