AMBUSH and Converse Joined for a Fresh Take on the 'Chuck 70'
Riley von Niessen — October 16, 2020 — Fashion
References: ambushdesign & highsnobiety
On November 24th, AMBUSH and Converse will release a bold adaptation of the skate brand's iconic 'Chuck 70' silhouette, featuring an upper that's decked out in long synthetic fur.
The new Chuck 70s are expected to come in two colorways, one that combines a bright blue fur material with off-white rubber toes and soles, and another that features a dark black fur that's contrasted with the same off-white rubber components. Both variations come with white laces that are complete with bright blue aglets. Through the fur, dual-branded circular logos can be seen on the sides of the uppers, and more branding is present on the backs of the heels.
The collaboratively designed skate shoes will be available for purchase through AMBUSH.
Image Credit: AMBUSH
The new Chuck 70s are expected to come in two colorways, one that combines a bright blue fur material with off-white rubber toes and soles, and another that features a dark black fur that's contrasted with the same off-white rubber components. Both variations come with white laces that are complete with bright blue aglets. Through the fur, dual-branded circular logos can be seen on the sides of the uppers, and more branding is present on the backs of the heels.
The collaboratively designed skate shoes will be available for purchase through AMBUSH.
Image Credit: AMBUSH
Trend Themes
1. Furry Skate Shoes - Opportunity for the footwear industry to explore unconventional materials and textures in their designs.
2. Collaborative Sneaker Designs - Opportunity for brands to join forces and create unique and eye-catching sneaker collaborations.
3. Iconic Silhouette Reinventions - Opportunity to reimagine and update classic shoe designs with contemporary elements, attracting new customers.
Industry Implications
1. Footwear - Disruptive innovation potential for footwear brands to experiment with unconventional materials like fur in their product lines.
2. Fashion - Opportunity for fashion brands to create unique and statement-making pieces by collaborating with sneaker brands.
3. Streetwear - Opportunity for streetwear brands to offer limited edition and exclusive sneaker collaborations, catering to sneaker enthusiasts.
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