TikTok is attempting to increase its presence streaming platforms by creating a channel for Amazon Fire TV. The new Amazon fire TV channel will feature playlists and complications of curated popular content, chosen by TikTok. The channel will also feature exclusive interviews with popular personalities on the TikTok platform. TikTok’s new channel will only allow users to consume content, and they will not be able to upload videos on Amazon Fire TV.
Uses can access the channel for free, and it will not have any ads. Diversifying the ways users can access s the platform will help TikTok maintain users as it faces issues surrounding regulation. For Amazon adding the app on the platform can bring more users to Amazon Fire TV.
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