The Nike Air Max 1 sneakers are without a doubt one of the most iconic silhouettes from the label, and its latest iteration is in a Sail/Amarillo-Pure Platinum-Signal Blue tone. The vibrant colors prepare wearers for the warmer Spring/Summer seasons of 2018. This time, the label drew inspiration directly from the iconic SB Dunk Boca Jr. and it translates through the infusion of bright blue and yellow.
The newest version is constructed from mixed materials, with the uppers comprised of suede, mesh and leather. The style boasts a tri-tonal concept with the merge of the aforementioned blue and yellow with a sleek white tone. Additionally, there is the classic Air Max cushion in the heel area to tie the entire piece altogether. The new Air Max 1 Sail/Amarillo-Pure Platinum-Signal Blue sneakers will be available in July for the price of $130.
What Makes This Trend Stand Out
- Tri-tonal Footwear
- Opportunity for footwear brands to explore vibrant color combinations and mixed materials in their designs.
- Iconic Silhouette
- Trend of updating and reimagining classic sneaker designs with new colorways and materials.
- Seasonal Color Palettes
- Emerging trend of using vibrant and bold colors in footwear to reflect the changing seasons.
Sectors Adopting This
- Footwear
- Opportunity for footwear brands to leverage tri-tonal designs and mixed materials in their product offerings.
- Sportswear
- Trend of incorporating iconic sneaker silhouettes into sports-inspired fashion collections.
- Fashion Retail
- Opportunity for retailers to capitalize on the demand for seasonal color palettes and limited edition releases of iconic sneakers.
