Andrew Mooney's 'AM 40 Prestige' 40-Foot Yacht Channels Past & Present

 - Oct 16, 2010   Updated: Aug 10 2011
References: andrewmooney & tuvie
Industrial designer Andrew Mooney's 40-foot sailing yacht 'AM 40 Prestige' combines traditional and modern elements of design to offer an exotic, luxurious cruise. The AM 40 Prestige provides an excellent sailing experience by incorporating the latest, most luxurious features.

The AM 40 Prestige yacht has been designed to meet users' expectations with its attractive design and retro-modern aesthetic. Mooney conducted extensive research to zero in on this design, which is dynamic and appealing.

Implications - Consumers are looking for items that combine the new with old. Products that contain these two elements are appealing to those who look for the best of both worlds.