Boys & Girls Clubs of America recently launched a new alumni club initiative, which is set to engage its network of more than 16 million advocates and ambassadors.
While the entry level 'Alumni & Friends Club' membership is free, an upgraded membership that can be purchased for $50 provides access to perks and discounts on items including everything from tires and pizza to movie tickets. In total more there's about $4,500 to be saved from these offers. In working with more than 50 corporate partners, this is a winning way to support corporate sponsors in cause marketing, satisfy consumers with rewards and push the mission of the BGCA organization further.
The new Alumni & Friends Club is being backed by celebrities like Mario Lopez, Shaquille O’Neal and Jennifer Lopez.
What's Driving This Trend
- Philanthropic Reward Programs
- Businesses can establish reward programs, similar to Boys & Girls Clubs of America's Alumni & Friends Club, that engage customers while promoting social causes.
- Cause Marketing Collaboration
- Businesses can form partnerships with philanthropic organizations to create cause marketing initiatives that benefit both parties and create brand loyalty among consumers.
- Discounted Access Programs
- Businesses can offer exclusive discounts and perks to members of loyalty programs, creating a sense of exclusivity and incentivizing loyalty from customers.
Who This Affects Most
- Non-profit Organizations
- Non-profits can create reward programs for donors to encourage continued support and loyalty while raising funds for important causes.
- Corporate Partnerships
- Businesses can collaborate with non-profits to create loyalty programs that benefit both parties and promote socially responsible business practices.
- Retail and Consumer Goods
- Retailers and consumer goods companies can create exclusive access programs for loyal customers, creating a sense of community and incentivizing repeat business.
