Alton Towers' Speedo ban is the latest of the UK amusement park's comical dress code policies. Just this past May, Alton Towers announced a ban on high heels for children to prevent them from wearing heels to cheat the height requirements on rides.
Park representatives say that the Alton Towers Speedo ban is more about preserving the family-friendly atmosphere of the park than embarrassing banana hammock wearers. "We feel this small brief style is not appropriate for a family venue so we are advising male bathers to wear more protective swimwear such as shorts," said Morwenna Angove--who is the sales and marketing director for Alton Towers--to the Guardian.
What Makes This Trend Stand Out
- Family-friendly Dress Code Policies
- Opportunity for amusement parks to implement dress code policies that align with their family-friendly brand image.
- Height Requirement Cheating Prevention
- Opportunity for amusement parks to implement policies to prevent visitors from cheating height requirements on rides.
- Pushing Boundaries of Swimwear
- Opportunity for swimwear brands to innovate and create more protective yet stylish swimwear options for men.
Sectors Adopting This
- Amusement Parks
- Opportunity for amusement parks to enforce dress code policies that contribute to their desired atmosphere.
- Children's Apparel
- Opportunity for children's apparel brands to create comfortable yet height requirement-compliant footwear options for children.
- Swimwear
- Opportunity for swimwear brands to design swimwear options that are both stylish and suitable for family-friendly venues.
