Steampunk Designer Goggles

Alrick Sunglasses Update a Classic Contemporary Twist

Paul Smith is back in fashion with the vintage-inspired Alrick Sunglasses after dabbling in a few interesting projects that included releasing a boombox with LASONiC and camera cases for Leica.

The Alrick Sunglasses are a modernized take on classic aviator goggles. The design itself has a very retro feel that also incorporates a few contemporary and steampunk elements into it. The shades features classic round frames that boast a beautiful dark-gray lens. On either side of the arm are leather blinders that are detachable for those who prefer to go without them.

Paul Smith’s Alrick Sunglasses are a great take on vintage shades yet, the piece maintains a contemporary personality. This is casual elegance at its best.

Modernized Classics
Opportunity to incorporate contemporary and innovative elements into traditional designs like aviator goggles.
Retro-futurism Fusion
Opportunity to fuse vintage and futuristic elements to create unique designs.
Personalizable Fashion
Opportunity for detachable and customizable pieces to accommodate individual preferences.

Who This Affects Most

Fashion
Opportunity to merge style with technology and innovation in eyewear.
Design
Opportunity to blend traditional and modern design elements in various product categories.
Luxury Goods
Opportunity for high-end customization and use of unconventional materials and design features in luxury eyewear.
SCORE
3.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 65%
Freshness 8%