Alpha Industries and Cords and Co. Launched a Line of Apparel
Riley von Niessen — December 4, 2017 — Fashion
References: alphaindustries & hypebeast
Alpha Industries and Cords and Co. recently joined forces to come up with a variety of new outerwear designs that make use of a military-inspired aesthetic.
All of the garments in the collection, which include both parka-style jackets and versatile bombers, utilize a heavy-duty corduroy material, making them warm and durable, while also providing some stylish texture that sets them apart from the many other outerwear collections that were released this season.
To maintain the military-inspired aesthetic, Alpha Industries and Cords and Co. limit the colorways to neutral hues of brown, green, and black. To contrast these hues, the brands include bright orange linings inside of all the jackets, and statement branding on the zippers that accent the sleeves.
All of the garments in the collection, which include both parka-style jackets and versatile bombers, utilize a heavy-duty corduroy material, making them warm and durable, while also providing some stylish texture that sets them apart from the many other outerwear collections that were released this season.
To maintain the military-inspired aesthetic, Alpha Industries and Cords and Co. limit the colorways to neutral hues of brown, green, and black. To contrast these hues, the brands include bright orange linings inside of all the jackets, and statement branding on the zippers that accent the sleeves.
Trend Themes
1. Military-inspired Outerwear - The trend of military-inspired designs in clothing is increasing and can disrupt the fashion industry by introducing bold and unique styles.
2. Corduroy Material - The trend of using corduroy material in outerwear is growing as it provides warmth, durability, and texture to garments, thus disrupting the textile industry.
3. Neutral Colorways with Bright Accents - The trend of combining neutral colorways with bright accents offers a unique and eye-catching style for apparel, which can disrupt the fashion industry by introducing fresh and attractive designs.
Industry Implications
1. Fashion Industry - The military-inspired designs and use of corduroy material in outerwear can disrupt the fashion industry by introducing bold and unique styles that stand out from the competition.
2. Textile Industry - The increasing trend of using corduroy material in outerwear can disrupt the textile industry by creating demand for different types of heavy-duty fabrics that provide warmth and durability.
3. Apparel Industry - The trend of combining neutral colorways with bright accents can disrupt the apparel industry by creating innovative designs that attract customers who are looking for new and interesting styles.
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