There are a ton of nut-based milk alternatives on the market and many of them are formulated with stabilizers, fillers and gums—but not Trader Joe's newly launched Simply Almond Beverage. According to the retailer, this product introduces "almond 'milk' the medieval way," as it is made with just two ingredients: almonds and water.
Trader Joe's itself notes that it carries a variety of almond-based beverages that contain added flavors, vitamins for enhanced nutrition, plus emulsifiers and gums to prevent separation, but this product was specifically created for people who are looking for the purest and simplest option available—without having to resort to making their own homemade almond milk.
Notably, the Simply Almond Beverage contains roughly four times more almonds than some of the leading almond beverages on the market.
What's Driving This Trend
- Simplicity in Food Ingredients
- There is an opportunity to create more food and beverage products with simple ingredient lists.
- Clean Label Movement
- Food and beverage companies can leverage the growing demand for clean label products by formulating with fewer artificial ingredients and preservatives.
- Nut-based Milk Alternatives
- Developing alternative nut-based beverages with simple ingredients can attract health-conscious consumers.
Who This Affects Most
- Food and Beverage Manufacturing
- Food and beverage companies can reformulate their products to meet the growing demand for simple, clean label ingredients.
- Agriculture and Farming
- Farmers can explore new varieties of nuts and other plant-based ingredients to supply the growing demand for simple, natural ingredients.
- Retail
- Retailers can optimize their product offerings by featuring and promoting products with simple ingredient lists in their stores.
