I don’t know what it is about jewelry and bathtime that editors seem to love so much, but whatever works, I guess. ‘All That Glitters’ stars model Tara Gill dripping in statement-making necklaces and cuffs.
Wearing black lingerie, slicked back hair and ruby red lipstick, Gill shows off ‘All That Glitters’ for Canadian magazine Flare. The accessories editorial can be seen in the magazine’s February 2010 issue.
Implications - Customers seek out an element of luxury in their everyday products. No longer satisfied with an item that only completes a function, consumers are looking for an aspect of prestige in the purchases they make. Companies could dedicate their strategy towards a more elite perspective in order to attract a wider audience.
Water and Jewelry Mix for 'All That Glitters' in Flare Magazine
1. Luxury Everyday Products - Consumers seek out an element of luxury in their everyday products.
2. Prestige Purchases - Consumers are looking for an aspect of prestige in the purchases they make.
3. Elite Strategy - Companies could dedicate their strategy towards a more elite perspective.
1. Fashion and Accessories - Companies in the fashion and accessories industry can cater to the growing trend of luxury everyday products.
2. Beauty and Cosmetics - Beauty and cosmetics companies can capitalize on the trend of consumers seeking out prestige purchases.
3. Luxury Goods - Luxury goods companies have an opportunity to adopt an elite strategy to attract a wider audience.