MCoBeauty’s All Dayer Long Lasting Makeup Setting Spray is a new launch that revives a fine mist formula many beauty lovers already know and love for delivering a 16-hour hold and a patented cooling sensation.
Skindinavia had a long-standing product development partnership with a cosmetics brand, but it ended a year ago, when Skindinavia’s partner relaunched its hero setting spray with an in-house formula. Now, MCoBeauty has teamed up with Skindinavia to revive the original setting spray with a fresh name and packaging design that offers a cheeky nod to the OG cult product.
MCoBeauty is known for offering affordable drugstore dupes to luxury brand products, but on MCoBeauty’s Instagram post announcing this major beauty news, Skindinavia commented: “This is no dupe. This is the original best seller. It belongs to the makeup artists and beauty lovers who have used it for years.”
Why This Trend Is Growing
- Cult Formula Revivals
- Legacy beauty formulations with existing fan bases create openings for brands to capture nostalgia, trust, and unmet demand after licensing or partnership shifts.
- Affordable Authenticity
- Mass-market beauty players are finding differentiation by pairing accessible pricing with verified original formulas rather than imitation-driven positioning.
- Performance Makeup Hybrids
- Long-wear cosmetics with sensory benefits such as cooling effects signal demand for products that combine durability, comfort, and experiential application.
Industries Being Reshaped
- Cosmetics
- Brand partnerships around proven formulations highlight opportunities for faster product adoption through recognizable performance claims and loyal communities.
- Beauty Retail
- Drugstore and online retail channels benefit from premium-adjacent launches that translate cult appeal into broader, more accessible purchasing moments.
- Contract Manufacturing
- Specialized developers with patented beauty technologies can reshape category competition by reintroducing proprietary formulas through new brand alliances.
